Once you’ve built your talent pool of skilled candidates, you need to keep your employer brand at the forefront of their minds. But when you’re not currently hiring, how do you maintain interest in your employment opportunities?

We’ve created the following infographic to guide you through retaining passive candidates’ interest, from sending relevant job alerts to a candidate-friendly company newsletter.

Passive candidates are an essential part of any in-house recruitment strategy, so keep them engaged with your employer brand and enthused about your company culture even between hiring.

You can also take a look at our blog, 4 Ways to Keep Passive Candidates Engaged, for a deeper look into retaining passive candidate interest in your employer brand.


Find out more

Discover whether your ATS is ready to help you engage with passive candidates

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About the author

Tristan Potter

Tristan has a decade's worth of experience writing content and copy for organisations across Bristol and the Southwest of England. He has written on a diverse range of topics, including technology, philosophy, politics, and recruitment. His writing has appeared in The Drum, HR Grapevine, and The Guardian, among other publications. He joined Hireserve in March 2022.