Once you’ve built your talent pool of skilled candidates, you need to keep your employer brand at the forefront of their minds. But when you’re not currently hiring, how do you maintain interest in your employment opportunities?

We’ve created the following infographic to guide you through retaining passive candidates’ interest, from sending relevant job alerts to a candidate-friendly company newsletter.

Passive candidates are an essential part of any in-house recruitment strategy, so keep them engaged with your employer brand and enthused about your company culture even between hiring.

You can also take a look at our blog, 4 Ways to Keep Passive Candidates Engaged, for a deeper look into retaining passive candidate interest in your employer brand.


Find out more

Discover whether your ATS is ready to help you engage with passive candidates

Improve your hiring process every time: How to collect candidate feedback for happier candidates 

Missed our last infographic? Here are 5 Ways to Improve your Interviews

About the author

Hannah Vincent

From candidate experience to flexible working, and from supporting graduates to ATS reports; Hannah's written it all over the years! Hannah has contributed to publications as diverse as The Guardian, UK Recruiter and University Business. She is also the wordsmith behind our whitepapers and guides, from GDPR to Employee Volunteering.